To Fully understand the MVNO, and moreover Next Generation MVNOs, we have to look outside the legacy network led definitions of an MVNO, as an MVNO is a customer driven, and therefore business driven business model. From a customer perspective both the MNO and the MVNO are their "Network Provider". That is Virgin Mobile is seen to its customer as their network provider, not the host MNO, just as an MNO is seen as a network provider.

A service provider, or airtime provider would be like Martin Dawes in the UK for example, which was one of the originally mandated airtime providers in the UK; here, both the host 'MNO' and the 'Service Provider' are seen to provide the service to the customer. This was not only confusing, but of little value-add to the customer, with the only differentiation coming in the shape of price. Similarly, there would be little value in the MVNE and MVNO brand being apparent to the customer.

Other Diagrams:
MVNO and the brand
MVNO from the customer perspective
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Other Resources:
Fixed-Mobile Convergence
Virtuser
Next Generation MVNO Report

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