US MVNO Competitive Analysis 2007

Definitive guide to what is going on in the key US MVNO market

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Overview

US Mobile Virtual Network Operators 2007 is simply the only publication that provides competitive analysis, and evaluation of the US MVNO marketplace.

This report provides an in-depth critical analysis of the American MVNO landscape today. The report is aimed at investors, consultants, integrators and analysts in the mobile space, suppliers of MVNO equipment and software, and mobile carriers and other service providers.  The Competitive Analysis report examines a telecom sector that has recently experienced a billion-dollar wave of new investments and seen the launch of new service providers such as Amp’d, Helio, Mobile ESPN and Disney Mobile.

The report covers not only the new MVNO entrants but also critically reviews the existing resellers and MVNOs, providing a deep-dive into all the players in this market, including key ownership, management team and principals, partners, funding, network operators and underlying technology, MVNE (Mobile Virtual Network Enabler), pricing, target markets, and their strategies for branding, marketing and distribution. The report also examines the future prospects for each MVNO and rates its chances of business success.

Report Coverage

The report provides in depth coverage and analysis of over 50 MVNO’s, evaluating quantitative data and providing a qualitative assessment.  A proprietary grading system is used to compare each MVNO and rate their performance.  Factors addressed include the following:

• General Overview
• Key Ownership
  Management Team and Principals
• Funding Overview
• Underlying Network Provider
  Network Technology
  MVNE and Service Providers
• Hardware (if any)
• MVNO Type
• Prepaid
• Ethnic
• Convergent
• Youth
• Unlimited
• Family
• Charity
• MVNWB
• Official Launch Date
• Prepaid or Postpaid Offering
• Pricing Overview and Analysis
  Plan Overview and Analysis
  Handset Overview and Analysis
  Branding
  MVNO Message
  Marketing Overview
• Distribution Partners
• Target Market
• MVNO Cannibalization
  Content, Features and Special Services
• Strategic Partners
• Number of Customers
• Professional Analysis
  A Comment on the Future

Published: March 2007
226 Pages
Author: Thomas Aabo

Table Of Contents

Introduction 4
A Wireless Intro 4
The Technologies - a brief overview 4
The Future 5
US Wireless Market Place 6
The Market Today 6
The Players 6
The Consumer 7
Mobile Virtual Network Operators 7
The Concept 7
The Types 8
The Definition 8
US Mobile Virtual Network Operator Guide and Critical Analysis - 2007 10
Introduction to the MVNO Guide and Critical Analysis 10
General Overview 10
Key Ownership 10
Management Team and Principals 10
Funding Overview 10
Underlying Network Provider 10
Network Technology 11
MVNE and Service Providers 11
Hardware (if any) 11
MVNO Type 11
Official Launch Date 12
Prepaid or Postpaid Offering 12
Pricing Overview and Analysis 12
Plan Overview and Analysis 12
Handset Overview and Analysis 13
Branding 13
MVNO Message 13
Marketing Overview 14
Distribution Partners 14
Target Market 14
MVNO Cannibalization 14
Content, Features and Special Services 15
Strategic Partners 15
Number of Customers 15
Professional Analysis 15
A Comment on the Future 15
Contact Details 16
STAR Awards (*-*****) 16
9278 Mobile 17
Airlink Mobile 21
Airvoice Wireless 25
Amp'd Mobile 28
Apple Mobile 33
Beyond Wireless 34
Boost Mobile 39
Bratz Mobile 44
Bravo Cellular 48
Cbeyond 52
Circle K 57
Consumer Cellular 60
cool.Prepaid 64
Cricket 67
DBS Communications 72
DEXA Wireless 76
Disney Mobile 79
Embarq 84
Firefly Mobile 88
Flying J 93
GlobalTalk PCS 94
Graffiti Wireless 97
GTC Wireless 99
HELIO 103
JitterBug 108
Jump Mobile 112
kajeet 116
Liberty Wireless 120
Locus Telecommunications 124
MetroPCS 128
Microsoft Media Mobile - Zune 133
MobileESPN - Shuttered 134
Movida 139
Nexus Mobile 143
nTelos 146
Omni Prepaid 150
Page Plus Cellular 153
PlatinumTel 156
Primus Wireless 159
Qwest Wireless 163
Revol Wireless 167
Speak Out Wireless 171
Sprint Nextel Cable JV 174
STi Mobile 178
Total Call Mobile 182
TracFone 186
TuYo Mobile 191
Virgin Mobile USA 195
Voce 201
Wal-Mart 205
Working Assets Wireless 206
XE Mobile 210
XERO Mobile 214
Xtreme Mobile 218
Category Overview 221
MVNO Guide - by Type 221
Resource Overview 222
Select list of service providers and partners included in this study 222

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