Where is MVNO Today

MVNO Positioning

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Where the MVNO is today

Mobile Virtual Network Positioning: A heads up on where this run before walking child is now struggling with adolecence

A lot has happened in MVNOs in the last year+ since I created (and abandoned!) this resource. The MVNO has become more feasible in many ways;

the proliferation of MVNEs,
the sophistication of customers who are now frustrated by "bundled minutes, text and data",
the onslaught of On Device Portals that enable customisation of a handset in small volumes and even form a "stage 1" of a pre-mvno, as well as drive mobile usage and loyalty outside of the MNO brand definition or capability, like Google Maps Mobile
the entry of wi-fi, maturity of Bluetooth, and ever smarter phones that can do so much more than the operator offers, at least through one brand
the proliferation of web 2.0 enabling content on the web and mobile, like myspace, you tube, etc. and the arrival of even more intelligent web and mobile services such as sportstracker, truphone, as well as soon to be enabled geolocated photo and video sites, as well as public awareness of RSS, AJAX sites like Google Maps, etc.
The simple appetite for data through applications, On Device Portals, the additions of Wi-Fi, Podcasts, mobcasts, Skype and other applications
The public awareness of VoIP via Skype and upcoming products like Truphone, which are driving users to adopt more advanced mobile and communications models outside of the Operators' value chain.

All these developments are driving MVNO models and the wholesale model for MNOs.

posted by Christian Borrman 19:43pm 02/05/08

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